The tourism business market is experiencing considerable difficulties, large travel agencies are squeezing out smaller competitors from the market, so small travel companies have to resort to various tricks in order to get new customers and retain existing ones.
Most travel and leisure lovers prefer to use online services to find a suitable tour, book a hotel and buy tickets. Therefore, the winner is the travel agency that has travel software company DataArt.
What is quality service?
One of the main rules of the service is the convenience of the client at all stages of the tour.
It is equally important to make it clear to the client that you care about him by offering “last minute” tours, profitable or unusual.
Develop loyalty – loyal customers will always stay with you, regardless of the monetary benefit or the market situation.
All these tasks can be solved using a mobile application.
How can a mobile application help a tourist?
Expecting a long-awaited vacation, the client will constantly monitor the offers from the agency, and the icon on the smartphone screen will allow you to open the application in one click and explore new items.
The tour operator can send out profitable and “last minute” offers in the format of push notifications. Such mailings stimulate impulse and spontaneous purchases.
If the user does not plan travel and vacation, he will not install the application just like that. Therefore, your user base is a valuable target asset. By analyzing customer data, you can send out those offers that are of interest to a particular person.
The mobile application will help to return a lost client by sending out promotions and special offers.
The benefits of a mobile application for a travel agency
The ability of the client to independently choose the desired tour among several tour operators. This function facilitates the operator’s work and frees him from manual selection of the tour.
Choosing a travel destination and comparing prices with hospitality software development services. Self-examination and search for a suitable option gives the client pleasure and interest, which encourages activity. Many people like to look at photos of beaches, choose hotels and study reviews.
Online tour booking. Almost always, a client books a tour in the service in which he found. Make your application user-friendly and visually attractive with the ability to easily find the information you need, then your agency’s sales are guaranteed to grow.
Hot tours and push notifications. Notify your clients about hot tours with push notifications. Such actions motivate users to visit the application and view offers.
Loyalty program. Offer your clients nice bonuses for buying a tour through your mobile application. This could be a document folder with your company logo or other useful little things.
Reviews and feedback. Encourage customers to leave reviews. Unfortunately, human nature is such that many are capable of negative, but positive reviews rarely appear. Create a dedicated testimonial section in your mobile app. And do not forget to promptly respond to both positive and negative entries.
Selection of the tour. Give the client the opportunity to leave a request for the selection of a vacation option. To do this, you need to create a convenient online form in the application, where the client will indicate the desired dates, direction, budget and other necessary items. After that, the manager of the company will have no difficulty in choosing a suitable option.
Targeted special offers. By analyzing previous purchases of tours through the mobile application, the operator can select the appropriate options based on the client’s preferences and his average bill.
To sum up
Successful development of a mobile application, customer care and quality service will help your travel agency not only “survive”, but will also raise the company to new levels of the travel business.