30-Second Summary

• Email marketing plays an essential role in a digital marketing campaign with the possibility to increase product awareness and boost sales.
• An effective email marketing strategy has the potential to identify prospective sales leads, build relationships with prospects, and help convert those leads into paying customers.
• It’s important to send different types of emails to maintain and create long-lasting relationships not just with new customers, but with existing customers as well.

Email marketing plays a critical role in a digital marketing strategy for increasing product awareness and boosting sales. This digital marketing technique can be used for identifying prospective sales leads, building relationships with them, and helping convert those leads into paying customers. It’s important to send different types of emails to maintain and create long-lasting relationships not just with new customers, but with existing customers as well. In this article, we discuss the various types of emails you can send to your customer base to keep your company top of mind.

Welcome emails

The first email you send to a customer should be the welcome email. Your business should send a welcome email to new customers after they create an account or provide you with an email. The goal of this email is for you to express gratitude and introduce your company to the new customers.

The open rates of welcome emails tend to be higher, in fact, on average, welcome emails have a 50% open rate, which means recipients are more likely to open these messages when compared to other marketing emails. When constructing these emails your goal should be to create a visually appealing email that can create a lasting memory of your brand. Aside from greeting new customers, welcome emails should also provide an idea of what content to expect from your company in future emails.

Special offer emails

A special offer email uses the opportunity to celebrate a special occasion like a holiday, a birthday, or an important company milestone such as an anniversary. It’s a good idea to send special offer emails not just on the day of the special occasion, but also a few days in advance to build excitement around the occasion and increase the chances of a purchase. The special offer email should have a celebratory theme and the content should focus on the occasion. If you are able to provide special discounts along with the email you are very likely to gain more interest around the email. These kinds of emails will make your customers feel special and will differentiate your brand from your competitors.

Feedback emails

Feedback emails give your customer the opportunity to provide their opinion on your products and services. Companies send feedback emails when they’re interested in receiving valuable feedback from their customer base. Your company can use feedback emails to ask questions about certain products or services and gather your customers’ insight on them. Make sure you make these emails short, concise and easy for your customer to fill out. Once feedback has been gathered, review the insight and use it to improve on future products and services. For example, if you notice you have a best seller, consider asking your customer why they love that product so much. Then use that insight to implement them to other products in efforts to boost sales across your offerings.

Newsletter emails

Newsletter emails are popular and common among businesses and are often sent to their customers on a regular basis. These types of emails often contain the most recent information about your company’s offerings, any blog updates, and any other announcements that would be of interest to your reader.

A newsletter email’s primary goal is to provide consistent communication with your customers and drive traffic to your company’s website or blog. Communicating regularly to your email subscribers can help you convert them into paying customers. It’s essential for your newsletter email to contain engaging, well-structured, and personalized information to meet these goals.

New product emails

If your company releases a new product or service, you’ll want to tell your customer base about it. When making this announcement, send a new product email to your email subscribers to let them know and start your new product release on a good note. The goal of a new product email is to spark interest in the new offerings from your company.

This simple yet effective email strategy helps build up excitement around your new product release and will keep your customers up-to-date on what your company is doing. When creating a new product email, the subject line should clearly state the announcement and provide a brief description of the new product or service.

Reminder emails

Reminder emails can be used for a multitude of reasons. For example, if you have customers that buy your products on a regular basis, it may be a good idea to send reminder emails to reorder. Additionally, if a customer adds one of your products to their shopping cart but doesn’t end up purchasing it, you can send a reminder email to prompt them to finish the purchase.

Reminder emails can be short and simple. Displaying the previous purchases they made, or a view into their abandoned cart will spark their memory into their intentions of buying your product.

Confirmation emails

Once your customer has made a purchase, it’s important that you confirm with them that you received their order. Confirmation emails don’t have a call to action, which means they don’t require any further action from the customer. Consider sending a confirmation email when a purchase has been completed and another when a product has been shipped for delivery.

As mentioned before, email marketing plays an essential role in a digital marketing campaign with the possibility to increase product awareness and boost sales. An effective email marketing strategy has the potential to identify prospective sales leads, build relationships with prospects, and help convert those leads into paying customers. To make your email marketing experience as seamless as possible, consider equipping an email marketing solution to make managing these campaigns as easy as possible.